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The story of Thought starts with friends David and John in the heat of Australia in 1995. And their desire to wear natural, cool clothing. Back then they named the brand Braintree Clothing. In 2017 Braintree Clothing was changed to Thought.
The first clothing was simple – a capsule collection of men’s shirts and beachwear made of sustainable ramie and hemp. The duo’s honest, down-to-earth personalities and sustainable sourcing was refreshing.
In 2002 John took the fledgling brand to the UK. He opened pop-up shops on London’s famous Portobello Road and at Camden Lock market. With countless phone calls and hard work, a flurry of independent boutiques soon stocked the growing collection.