Sustainable Brand: Free Label - Pret a Collection

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A few weeks ago I discovered a sustainable brand Free Label. Because I loved what I saw I asked Jess Sternberg the founder and only person behind this Canadian sustainable brand for a little interview. I like that personal touch to introducing the label.

Why did you started the Free Label and what made you to think about going in this direction?

I started Free Label in 2015 when I was a manager and buyer for an activewear boutique in Toronto. I was always looking for ethically made not-so-basics that could be worn to workout or to yoga, but also worn throughout the rest of the day. I decided to make my own clothing to fill that gap.

Do you have a degree in fashion or your passion is the biggest drive?

I have no formal training in fashion! I always loved clothing, and used to design and sew my own dresses for school fashion shows – but that’s about it! I am passionate about designing comfortable and functional clothing that feels good on my own body. So that’s my main driving force.

Do you create on your own or do you have some team with you?

I am the only gal behind Free Label, but I’m lucky to work with several talented contractors, such as my pattern designer, factory partners, and as of 2019 – a local fulfillment center that helps me ship orders.

Your clothes looks more like ‘ easy going ‘ comfortable loungewear, everyday run around clothes. Was that the aim or it came with the process?

That was the aim! I am one of those people who rarely wears jeans and doesn’t own a pair of heels. I like to look stylish and put together, but NEVER at the cost of comfort. I would never wear something uncomfortable so I couldn’t imagine designing something that was.

What kind of materials do you use the most?

Natural fibers all the way! I use a lot of bamboo and cotton because they are so comfy for knitwear. But I am also starting to use wovens like linen and Tencel, but trying to find ways to make them more comfortable than the usual structured woven styles they lend to.

Do you plan to expand your brand for kids apparel, men apparel or homeware?

I recently made a couple menswear pieces to see if there is any interest. I would like to expand that line if there is enough interest, but we’ll have to see!